Unclaimed brand
The online resource for pet owners whose animals are experiencing cancer to find resources and knowledge.
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Hex Code
Color name
RGB
HSL
CMYK
#A90057
Flirt
169, 0, 87
329, 100, 33
0, 100, 49, 34
#EB008C
Hollywood Cerise
235, 0, 140
324, 100, 46
0, 100, 40, 8
#F9F9F9
Alabaster
249, 249, 249
0, 0, 98
0, 0, 0, 2
Animal Cancer Trust (ACT) is a registered charity in England and Wales that supports pet owners, veterinary professionals and others caring for animals with cancer. Its aim is to make reliable, independent information easier to find, helping owners understand diagnosis, treatment options, veterinary services and what to expect throughout their pet’s cancer journey. The charity provides educational resources, information sheets, guidance on types of cancer, owner stories and case studies, and support relating to end-of-life care, pet loss and grief. It also helps owners identify oncology services and encourages early, accurate diagnosis and informed decisions focused on pets’ quality of life.
For veterinary professionals, ACT offers the Cancer Alert Practice (CAP) scheme, intended to strengthen support for patients and their owners. The trust promotes ethical research and collaborates with partners to improve understanding and treatment of cancer in animals. Its broader mission is to advance education, research and treatment while sharing trustworthy, up-to-date information and success stories. Pet owners seeking help can contact ACT by phone or email.
Companion-animal cancer education
Veterinary oncology resources
Cancer Alert Practice programme
Pet cancer owner support
Veterinary cancer research
How do I download the Animal Cancer Trust logo?
The Animal Cancer Trust logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does Animal Cancer Trust's branding look like?
The ACT wordmark uses oversized, blocky magenta “ACT” lettering with animal silhouettes cut into the letters, paired with a small grey “animal cancer trust” name and a fine magenta underline. The wider identity is warm and accessible, with clean, restrained typography, a white and pale-grey base, magenta highlights, and gentle animal photography or line-art motifs that keep the charity’s subject matter approachable.
What are Animal Cancer Trust's brand colors?
The Animal Cancer Trust color palette uses the hex codes #A90057, #EB008C and #F9F9F9.
The Animal Cancer Trust name, logos and brand assets are trademarks of Animal Cancer Trust and its affiliates. Brandfetch isn't affiliated with or endorsed by Animal Cancer Trust. Their use is subject to Animal Cancer Trust's brand guidelines.
