Unclaimed brand
Promoting high welfare, animal-sensitive standards of animal husbandry in farming is a major objective of the Animal Welfare Institute (AWI). In 1988, with assistance from farmers, veterinarians and ethologists who specialize in the natural behavior of farmed animals, AWI developed its first set of pig husbandry standards. In 1989, AWI obtained the first USDA-approved label for pork from pigs who were raised on family farms, able to roam free on pastures or in bedded pens, and lived without the routine use of antibiotics to promote growth and prevent diseases associated with factory farming.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#668D3E
Fern Green
102, 141, 62
90, 39, 40
28, 0, 56, 45
#BCC957
Celery
188, 201, 87
67, 51, 56
6, 0, 57, 21
#00808D
Blue Lagoon
0, 128, 141
186, 100, 28
100, 9, 0, 45
The Animal Welfare Institute (AWI) is dedicated to promoting high welfare standards in animal husbandry, focusing on humane and sustainable farming practices. Established in 1986, AWI has been at the forefront of advocating for the humane treatment of farmed animals, starting with the development of rigorous pork husbandry standards in collaboration with farmers, veterinarians, and animal behavior experts. In 1989, AWI achieved a significant milestone by securing the first USDA-approved label for pork from pigs raised on family farms, where they had outdoor access and were not subjected to routine antibiotics.
The organization expanded its efforts to include various farm species, adhering to the principle that farming methods should align with the needs of the animals. AWI now operates the Animal Welfare Approved program, which promotes humane practices—ensuring animals can exhibit natural behaviors in enriched environments, free from harmful practices. Through education and legislative advocacy, AWI works tirelessly to secure better lives for over 9.7 billion farmed animals in the United States each year.
Brand industry
Community and Society
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
