The Animal Welfare Observatory (AWO) is a dedicated non-profit organization committed to transforming the food industry into a healthier, more sustainable space that prioritizes animal welfare. Focused on ending animal suffering, AWO actively challenges current regulations and advocates for the adoption of humane practices. Their comprehensive approach includes rigorous investigations, which reveal the often hidden cruelty within factory farming and slaughterhouses.

AWO emphasizes the need for transparency and accountability in the food system, persuading businesses to eliminate cruel practices from their supply chains through solid evidence that links animal welfare with sustainable food. Their initiatives, targeting hen, chicken, and fish welfare, aim to eliminate confinement and ensure humane treatment for all farmed animals. Engaging the public through petitions and encouraging donations, AWO cultivates a movement for change. With a commitment to effectively improve the lives of millions of animals, the AWO invites individuals to join their mission and support the evolution toward a compassionate food system free from intensive animal farming.