Animas Valley Institute is a brand that specializes in guiding wilderness immersions into the wilds of psyche and mystery. They offer transformative experiences aimed at helping individuals discover their soul's purpose and undergo personal transformation. Founded by Bill Plotkin in 1980, Animas Valley Institute provides a range of services including Soulcraft intensives, contemporary vision fasts, and training programs for nature-based soul guides.

Their offerings include immersions that offer experiential explorations into Soulcraft and Wild Mind practices, quests which are ceremonial descents to the underworld for seekers to gain clarity of their soul's purpose, and trainings for individuals in their Wild Mind Training Program and Soulcraft Initiation and Apprenticeship Program. They also provide online experiences for virtual journeys to the soul within your own ecosystem. With two distinct streams focusing on cultivating innate human wholeness and exploring mythopoetic identity, Animas Valley Institute is dedicated to guiding individuals on their journey of self-discovery and fostering cultural regeneration