ANIME Impulse is a touring convention brand celebrating anime, manga, video games, and fandom. Its weekend-long events bring casual fans and dedicated enthusiasts together to enjoy shared interests, express themselves, and encourage creativity within the community. The convention experience includes a large Vendor Hall and Artist Alley, where attendees can browse and shop, along with appearances by voice actors, cosplayers, influencers, and streamers.

Live entertainment, food booths, cosplay meetups, programming, and gaming activities add to the event lineup. ANIME Impulse also features related attractions, including K-PLAY! FEST and Collectors Expo; a convention pass provides access to all three events. The brand offers event tickets, merchandise, and opportunities for vendors, artists, performers, sponsors, press, and volunteers to participate.

Its listed 2026 events include ANIME Impulse Bay Area, scheduled for July 18–19 at the Santa Clara Convention Center, and Orange County, scheduled for August 22–23 at the Anaheim Convention Center. ANIME Impulse shares event updates and practical information such as schedules, maps, and FAQs through its website