ANNA is a UK business account and financial management service designed for sole traders, freelancers, startups and limited companies. Its app combines business banking tools with bookkeeping and tax support, helping owners manage routine finances in one place. Customers can track spending, connect bank accounts, organise funds into pots, and issue employee or co-director expense cards. ANNA also helps businesses get paid through quotes, invoices, payment links and QR codes, with automatic invoice reminders and options for card and online payments.

The service can match receipts to transactions, categorise expenses and store documents for later search or export. Its Auto Accountant and tax tools support bookkeeping, VAT returns, Corporation Tax, PAYE and Self Assessment filings to HMRC, with features varying by plan. ANNA also offers company registration and related services, including VAT registration and company secretary support. Additional features include international payments, currency accounts, savings, bulk payments and integrations. Plans start at no monthly fee, with paid options for businesses needing more transfers, cards or services; charges depend on the selected plan and usage.