Anna Morgenstern is a New York City dating and matchmaking brand focused on helping people move past patterns that may be getting in the way of finding lasting love. Led by dating coach and matchmaker Anna Morgenstern, the service encourages clients to step away from online dating and build connections with people in real life. Its customized six-week coaching program explores aspects of a client’s life that may be affecting their ability to form a lasting relationship, with guidance intended to support a more purposeful approach to dating.

The brand also offers matchmaking and invites people to join its database for consideration as a potential match for a paying client. The site describes these introductions as involving vetted, high-quality people who are looking for real relationships. In addition to coaching and matchmaking, Anna Morgenstern provides a course and bootcamp, and hosts events and a podcast. The website also features testimonials, press coverage, and information about Anna and her team, giving visitors several ways to learn about the brand and its approach to dating.