Annie Apple is a watch and jewellery brand founded in 2017, combining a family connection to the watch industry with designs created for everyday wear. The business draws on the founder’s father’s 40 years of watch-industry experience and began by making fob watches for healthcare workers. Its fob watches feature interchangeable styles, with options including leather, mesh and link straps in a range of colours and finishes. The collection also includes wrist watches, from square-link designs to other styles, alongside earrings, necklaces, rings and bracelets.

Jewellery is offered in materials and finishes such as sterling silver, rhodium plating and 18ct gold vermeil, with selected pieces featuring gemstones or enamel. Annie Apple presents its products as carefully selected and made to last, and backs every piece with a two-year warranty. Customers can shop by collection, material and style, and purchase gift cards. The brand offers free standard UK delivery, typically within two to four working days, with next-day delivery available for an additional charge.