Annie's, established in 1975, has become a beloved destination for craft enthusiasts, renowned for its innovative designs and rich array of creative supplies. Rooted in the third-generation Muselman family business in Berne, Indiana, with an additional office in Fort Wayne, Annie's prides itself on offering a wide selection of products that cater to home and family crafting interests. Their offerings include magazines, books, craft kits, online classes, and engaging TV programming focused on quilting, crochet, knitting, sewing, and home decor.

The heart of Annie's is encapsulated in their promise: to deliver exceptional products that inspire creativity, foster cherished memories, and embody positive values. With a commitment to selecting original items that surprise and delight, Annie's expert team ensures quality instruction and beautiful illustrations accompany every product. Designed with customers in mind, Annie's aims to provide an enjoyable shopping experience and cultivate a lasting passion for crafting, making it a cherished resource for crafters of all ages.