Annutra is a handcrafted jewellery and lifestyle brand offering distinctive pieces made with gemstones, pearls, and other carefully selected materials. Its collections include earrings, necklaces, bracelets, rings, keychains, raw crystals, and wall hangings, with ranges for weddings, office wear, children, pearls, and 925 sterling silver. The designs combine decorative appeal with traditional meanings associated with stones and pearls, creating pieces suited to everyday styling, special occasions, and gifting.

Featured products include a layered freshwater Basra pearl choker accented with green onyx and a three-layer necklace made with natural tumbled ametrine. Annutra says each piece is handcrafted and unique, and that it uses high-quality stones; certificates of authenticity are available at an additional cost. Orders are generally dispatched within one to two business days, with delivery typically within the week. Products are sent in custom sustainable packaging, wrapped in a cloth bag and placed in a gift box. The brand also provides care guidance to help customers handle and store its delicate jewellery and home décor.