Anthum AI is a platform for brands seeking video advertising through crowdsourced AI creator contests. Rather than relying on traditional agency timelines, a brand posts a brief describing its advertising needs, and AI creators compete by submitting video ad concepts. The brand then reviews the entries and selects the winners. This model is designed to help businesses receive a large range of video ads in a matter of days, giving them options to compare and choose from within one contest process.

The service brings together brand briefs, creator submissions, and winner selection in a single approach to producing advertising content. Its central offering is access to hundreds of video ads created in response to a brand’s brief, with a faster turnaround positioned as an alternative to agency schedules. Anthum AI focuses on making this contest-based workflow available to brands that want to explore multiple ad executions before deciding which ones best fit their needs. The information provided does not specify pricing, contest terms, creator qualifications, or distribution services.