Anuprerna

Anuprerna is an Indian handloom and sustainable textile brand working with a network of skilled artisans in East India. It combines traditional craft with technology to create handwoven fabrics and finished products using natural fibres, including cotton, khadi, linen, hemp, bamboo, and mulberry and matka silk. Its range includes apparel, stoles, scarves, handbags, accessories, and home furnishings, alongside fabrics available for wholesale and custom projects.

Anuprerna supports businesses with low-minimum-order-quantity manufacturing, custom product development, fabric sampling, bulk preorders, and natural dyeing options. Customers can tailor colours, patterns, and designs for clothing, accessories, and homeware. Wholesale partners can access trade pricing, development support, priority production and delivery slots, and supply-chain visibility through the ArtisanFlow platform, which provides production tracking and analytics.

The brand presents its work as a way to support artisans and more sustainable production. Its focus on natural materials, ethical sourcing, and handcrafted textiles serves designers and businesses seeking custom-made products and transparent artisanal supply chains.