Unclaimed brand
We change policy, culture, and behavior through collective action — so every child grows up with more play, independence, and real-world connection, and less time online.
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#FFD500
Gold
255, 213, 0
50, 100, 50
0, 16, 100, 0
#F5EAB0
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245, 234, 176
50, 78, 83
0, 4, 28, 4
#917C13
Hacienda
145, 124, 19
50, 77, 32
0, 14, 87, 43
Brand: The Anxious Generation
The Anxious Generation, a #1 New York Times Bestselling brand, delves deep into the critical issue of youth mental health. Led by renowned social psychologist Jonathan Haidt, the brand offers a groundbreaking investigation into the alarming collapse of mental well-being among today's adolescents. Highlighting the shift from a play-based childhood to a phone-based one, the brand uncovers the detrimental impact of excessive screen time on teen mental health.
With a visionary mission to promote independence, free play, and responsibility in the real world, The Anxious Generation aims to empower teens, parents, educators, policymakers, and tech leaders to create a healthier environment for our youth. Through engaging research, impactful art, and actionable initiatives, the brand strives to pave the way for a future where children can reclaim their birthright of a play-rich and community-centered childhood. Join us in rewiring childhood for a brighter tomorrow.
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Health
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