ANYA SEGEN

Anya Segen, known as The Influence Company, is an India-based, strategy-led creative and communication agency established in 2014. The company helps brands, leaders, movements and institutions shape what people believe through connected strategy, storytelling, design and technology. Its work spans brand strategy and identity, political and governance communication, development-sector and social and behaviour change communication, digital and social media systems, films and storytelling, AI and technology solutions, and event and experiential identity.

Anya Segen builds brands, campaigns, films, digital systems and AI-driven experiences, aiming to make each element express a shared belief rather than function as decoration. Its featured projects include a festival identity for Himalayan O2, an enterprise summit for Gullak, the NaMo Yuva Run campaign across 75 cities, and Chhattiskala, a cultural brand focused on Chhattisgarh’s craft heritage. The agency’s approach begins with a central question: what should people believe after encountering an organisation or initiative? It offers prospective clients a free, one-page assessment of how they are perceived and an initial recommended move within 48 hours.