The Apeshit Coalition is a crypto community for people who have endured the market’s volatility and remain active in the space. Its identity centers on “apes” and other high-risk crypto personas, including degens, gem hunters, HODLers, yield farmers, and leverage traders. Through a shared story of market highs and losses—from DeFi Summer and NFTs to the FTX crash and rug pulls—the Coalition presents itself as a community for those who are still on chain and locked in.

The brand offers membership IDs, a collection of downloadable memes, and a meme-making app that is under construction. Members can join its Telegram community, follow announcements on X, and access a members’ lounge planned to provide special benefits, brand materials, and event information. The Coalition also encourages people to reuse and remix its images.

The $APESHIT token has not launched, and the site says there is no roadmap, intrinsic value, or utility. It describes a fixed supply of one billion tokens and directs visitors to X and Telegram for launch updates.