Claimed brand
Delicious, award winning apetito meals for hospitals, care homes, nurseries, independent schools and more, plus our reliable meals on wheels service.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#F9EA00
Turbo
249, 234, 0
56, 100, 49
0, 6, 100, 2
#F9423A
Sunset Orange
249, 66, 58
3, 94, 60
0, 73, 77, 2
#105334
Jewel
16, 83, 52
152, 68, 19
81, 0, 37, 67
Apetito is a leading provider of meals and catering solutions in the United Kingdom. Founded in 1958, the company has a rich history of serving nutritious and delicious meals to various sectors, including healthcare, social care, and catering. Apetito's headquarters is located in Trowbridge, Wiltshire, in the south-west of England.
From this central location, the company operates its production facilities and distributes its products across the country. The core product offering of Apetito is its range of frozen and chilled meals. These meals are specially designed to cater to the dietary needs of individuals in different settings, such as hospitals, care homes, and schools.
The company also offers a variety of other products, including soups, desserts, and snacks, all meticulously crafted to deliver quality and taste. Apetito strives to use locally sourced ingredients whenever possible, ensuring sustainability and supporting local communities. On a global scale, Apetito operates in several countries through a network of subsidiaries and joint ventures.
In Germany, the company is affiliated with Apetito AG, a well-established player in the frozen food industry. This partnership has allowed both companies to expand their reach and share their expertise. In terms of market position, Apetito holds a strong position both in the United Kingdom and globally.
The company's focus on delivering high-quality meals that meet specific dietary requirements has helped it stand out in the market. Apetito has also established long-term collaborations with healthcare providers, nurturing a reputation for reliability and excellence in the industry. Over the years, Apetito has achieved many notable milestones.
In 2014, the company was awarded the Queen's Award for Enterprise in Innovation for its cook-chill system, which revolutionized meal production for the healthcare sector. This recognition highlighted Apetito's commitment to innovation and its dedication to improving the lives of individuals through food. Currently, Apetito continues to expand its product range and explore new markets.
The company regularly introduces new recipes and product innovations to meet evolving consumer demands. They embrace technology and modern cooking techniques to develop meals that offer optimal nutrition and taste. Apetito's commitment to quality, customer satisfaction, and sustainability solidifies its position as a leader in the meal and catering solutions industry.
In conclusion, Apetito is a reputable provider of meals and catering solutions in the United Kingdom, with a growing presence globally. Through its diverse product range, strategic partnerships, and commitment to excellence, the company has gained a strong market position and has been recognized for its innovative approach to meal production. With a focus on sustainability and customer satisfaction, Apetito continues to shape the industry by bringing nutritious and flavorful meals to various sectors
Brand industry
Food and Drink
Company type
Privately Held
Year founded
Suggest founded year
Company size
5001-10,000 employees
Frozen meals for hospitals
Care-home catering meals
IDDSI texture-modified meals
School and nursery meal services
Meals on Wheels frozen meals
How do I download the apetito logo?
The official apetito logo comes in one version: an icon. Download as transparent PNG.
What does apetito's branding look like?
The apetito wordmark is a lowercase red logotype with a distinctive green leaf-like flourish sweeping beneath its final letters; the UK identity often pairs it with the separate Wiltshire Farm Foods mark. Its visual language uses clean, rounded sans-serif lettering, a fresh red, green and white palette with occasional bright blue accents, appetising food photography and tidy, airy layouts suited to care settings.
What are apetito's brand colors?
The apetito color palette uses the hex codes #F9EA00, #F9423A and #105334.