Choose is a free mobile app and online concept store designed to make discovering and shopping independent and established brands easier. The platform features a curated selection of new brands every day, alongside exclusive sales and offers for its community. Its range spans lifestyle, home, fashion, beauty, and kids’ products, bringing varied shopping options together in one app and helping users spend less time browsing endless listings.

Choose highlights sustainable, small-business, and quality brands, and offers fast delivery, customer support, and free returns in the form of Choose credits. The company says its customer service team helps resolve issues and provides updates when orders take longer because they are coming from another country. Customers can also find gift ideas and shop familiar favorites at discounted prices.

In addition to its shopping experience, Choose shares inspiration through mood boards on Instagram and Pinterest. The brand invites businesses to work with it and provides customer resources covering frequently asked questions, shipping, returns, and refunds. Choose is based in Paris and New York.