APPEAL is a dynamic and compassionate brand that is committed to fighting miscarriages of justice and advocating for reform. As a charity and law practice, their primary focus is on representing individual victims who have been affected by unsafe convictions and unfair sentences. APPEAL not only fights for justice, but also offers holistic care to those they represent, ensuring that their needs are met beyond legal representation.

What sets APPEAL apart is their belief in the power of people with firsthand experience of the criminal justice system to drive change. They have developed a co-production model that places individuals with lived experience at the forefront of their system reform efforts. By integrating quality legal representation with advocacy for reform, APPEAL strives to create a fair and just criminal justice system in England and Wales.

APPEAL's approach is inspired by successful non-profit holistic law practices in the United States. They understand that wrongful convictions have far-reaching consequences for individuals, and thus, provide support to help rebuild lives after experiencing a miscarriage of justice. When you support APPEAL, you are joining a movement that fights for justice, advocates for reform, and uplifts those who have been unjustly impacted by the criminal justice system