The Coalition for App Fairness is an independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem. They believe that every app developer is entitled to fair treatment and that every consumer should have complete control over their own device.

The Coalition's App Store Principles ensure a level playing field for platforms like Apple and a consistent standard of conduct across the app ecosystem. They aim to address the issues of carefully crafted anti-competitive policies by Apple and Google, such as controlling the products and features available to consumers, imposing a 30% "App Tax" on creators and consumers, and limiting consumer freedom.

With near-total control over the mobile ecosystem, Apple and Google need to be held accountable. The Coalition for App Fairness seeks to create a level playing field for app businesses and give people freedom of choice on their devices. The Coalition represents all innovators, from startups to small developers, and invites everyone to join and have their voice heard.