Cloudinary is an image and video platform that helps organizations manage visual media and deliver engaging digital experiences. Its services span the media lifecycle, from uploading and storing assets to organizing, transforming, optimizing, and delivering them across websites, apps, and other channels. Image and Video APIs enable developers to add media to digital products, while automatic optimization and content delivery adapt assets for different devices and networks.

The platform also offers AI-powered digital asset management, including tools for tagging, search, moderation, brand alignment, and governance. Teams can use low-code MediaFlows to automate image and video workflows, alongside features for customization, generative editing, and media creation. Integrations connect Cloudinary with commerce, content management, design, and marketing tools, and its APIs, SDKs, and MCP server support integration with applications and AI agents.

Cloudinary serves developers, marketers, commerce teams, product groups, and content operations across many industries. It also provides documentation, training, technical support, and professional services to help customers implement and scale their media workflows.