appICE
@appice.io
Real-time AI decisioning and execution for banking — fraud, cross-sell, churn and onboarding signals turned into compliant action in <200ms. Built for banks, proven across regulated industries.
appICE's Company Logos


appICE's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0050FF
Blue Ribbon
0, 80, 255
221, 100, 50
100, 69, 0, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#050D1F
Black Pearl
5, 13, 31
222, 72, 7
84, 58, 0, 88
About appICE
With over 12 years of experience in mobile and large-scale enterprise software, appICE, developed by Semusi, has been successfully deployed in numerous global enterprises. The platform provides deep insights into user behavior, enabling businesses to make data-driven decisions for their marketing strategies. Led by a seasoned executive team, including CEO Tarun Anand and Chief Product Officer Ashish Luthra, appICE is committed to building high-caliber teams that deliver exceptional results.
Tarun, with his extensive experience in building products and running software businesses, drives the product roadmap and development. Ashish, a thought leader in mobile/digital marketing and data strategies, oversees product management, brand identity, and customer experience management. With Gokul Rajaram, renowned as the Godfather of AdSense, serving as an advisor, appICE leverages the expertise necessary to excel in the industry.
Gokul's vast experience at Square, Facebook, and Google ensures the platform stays at the forefront of innovation. To learn more about appICE and its cutting-edge solutions, reach out to their knowledgeable team today. They are dedicated to helping businesses optimize their mobile marketing efforts
Brand industry
Computers Electronics and Technology
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