Applegate is a natural and organic meat brand focused on making everyday foods with simple ingredients and responsible animal-raising practices. Its standards include no antibiotics ever, no growth promotants, and no artificial ingredients; the brand also highlights products without chemical nitrites. Applegate says its animals are raised with care, fed vegetarian diets without animal by-products, and given space to engage in natural behaviors. Its beef is 100% grass-fed.

The product range includes bacon, breaded chicken, breakfast sandwiches and sausages, burgers, deli meat, dinner sausage, frittata bites, hot dogs, meal-ready proteins, and traditional Italian products. Shoppers can explore options by attributes such as organic, natural, grass-fed, non-GMO, gluten-free, and no sugar, as well as Whole30 approval and common allergens. Applegate also offers recipes for meals and snacks, including breakfasts, soups, sandwiches, salads, and appetizers. Customers can find products through its Where to Buy resources and access coupons, product reviews, and foodservice information. Through its mission, Applegate emphasizes simple ingredients, animal welfare, and advancing agricultural and processing systems.