Applico Capital
@applicoinc.com
We help B2B distribution's largest enterprises use technology to solve big problems and unlock new opportunities. Applico Capital brings together strategic partners and entrepreneurs to accelerate growth and create value at tremendous scale. Through venture capital, we invest out of the B2B Distribution industry's first venture capital fund dedicated to investing in distribution tech. Through private equity, we are the technology operating partner to large B2B Distributors as they harness AI to lead their vertical.
Applico Capital's Company Logos


Applico Capital's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#0055AA
Endeavour
0, 85, 170
210, 100, 33
100, 50, 0, 33
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#111111
Cod Gray
17, 17, 17
0, 0, 7
0, 0, 0, 93
About Applico Capital
Applico is a trusted tech advisor and platform expert that specializes in providing strategic guidance to billion-dollar enterprises in the B2B distribution industry. With a strong focus on forming strategic partnerships with tech startups, Applico offers valuable insights to help businesses effectively compete in the modern digital landscape. One of Applico's unique offerings is its distribution industry's first VC Fund, through which they co-invest alongside their clients.
With this fund, they enable their clients to explore new growth opportunities and stay at the forefront of innovation. Applico's team of experienced professionals has advised on over $500 million in transactions, making them a reliable partner in navigating the complex world of wholesale distribution. They also offer a podcast called Winner Take All, where the founders discuss various platform-related topics with industry experts.
In addition to their advisory services, Applico has developed a proprietary data set called Platform Insights, which provides valuable information on public companies generating platform business revenue. This data is licensed to financial companies seeking investment products or insights on leading platform companies. Overall, Applico is a go-to resource for businesses looking to thrive in the rapidly evolving B2B distribution industry, offering expert guidance, innovative strategies, and valuable market insights
Brand industry
Finance
Company type
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Year founded
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Company size
51-200 employees
