Apply Magic Sauce is a brand that specializes in translating individuals' digital footprints into insightful psychological profiles. Through their innovative approach, they generate a Big Five Personality Profile and predict various aspects such as age, gender, sexual orientation, religion, and political preferences. Apply Magic Sauce is a non-profit academic research project coordinated by the University of Cambridge Psychometrics Centre.

Their vision is to reverse the trend in Big Data by empowering individuals to retain control over their data and gain meaningful insights from it. They provide analytics tools that allow users to understand how they are perceived online based on their data. They also collect anonymous opt-in datasets to advance scientific research in areas such as online behavior, digital footprint analysis, and artificial intelligence.

Apply Magic Sauce believes in the power of academia for real-world impact and offers tools to help users individualize their online experience. They focus on the psychological traits and emotions that drive behavior rather than just the user's past behavior. By understanding your own digital footprint, Apply Magic Sauce helps you negotiate with anyone who collects or processes your data in the future.

They encourage ethical principles such as user control, transparency, benefit, and relevance when using predictive technologies. Their goal is to enable conversations between citizens and data processors, allowing algorithms to explain themselves, learn from mistakes, and build trust in the system. Apply Magic Sauce strives to make artificial intelligence more interpretable and ensure that predictive algorithms are psychologically sensitive and not biased.

To provide accurate predictions, Apply Magic Sauce utilizes opt-in data from millions of research participants, including social media profiles and psychometric test scores. They publish their results in scientific journals and promote open debate about the future of predictive technologies. By adding psychological data points to any sample, Apply Magic Sauce turns gaps in knowledge into actionable insights.

They go beyond the surface level of clicks and likes to reveal the subtle attributes that truly drive behavior. Developed at the University of Cambridge Psychometrics Centre, Apply Magic Sauce benefits from a unique dataset, a multi-disciplinary team, and a supportive academic environment. With over 30 years of experience in advanced psychological measurement and computational behavioral science, Apply Magic Sauce is a trusted and reliable brand.

Overall, Apply Magic Sauce provides individuals with the tools and knowledge to better understand themselves, negotiate their data privacy, and gain insights into their online experiences