App Science

App Science® provides audience-based analytics and campaign intelligence for brands, publishers, and platforms, supporting strategic media planning and activation. Its mobile-first approach to cross-platform measurement is built around a proprietary, people-based household graph encompassing 80 million people. Using behavioral signals from mobile devices and validation with connected TV households, the company aims to create a current, detailed view of consumers and audiences across households, platforms, and devices.

Its solutions help clients measure and validate audience reach and assess the impact of media. The attribution offering evaluates campaigns against key performance indicators and helps demonstrate their effectiveness and return on investment. For political and advocacy campaigns, App Science offers voter-segment planning and a media activation platform designed to identify and reach precise audiences.

The company is also developing AI models to support audience reach and validation. App Science AI is described as enabling campaign optimization, audience segmentation, and audience insights. Together, these services are designed to give advertising teams greater confidence in planning, activating, and evaluating campaigns.