Vipshop, also known as 唯品会, is a Chinese online retailer specializing in limited-time sales of branded goods at deep discounts. Its “online outlet” model features authorized special sales, with products promoted as genuine and offered at low prices. The company says it works with domestic and international brand agents and manufacturers to bring popular products to consumers in China.

Vipshop’s selection spans fashion, shoes, skincare and cosmetics, bags, leather goods, home textiles, accessories, fragrance, home products and luxury goods. The site describes a large and changing assortment, with daily brand promotions and limited-time offers. Its stated customer services include cash on delivery and a seven-day unconditional return policy.

Founded as a dedicated online flash-sale business, Vipshop reported more than 28 million members within four years of its launch and listed on the New York Stock Exchange on March 23, 2012. The company says it has partnered with more than 5,000 brands. Its stated ambition is to become a leading global e-commerce company.