APRICE is a Ukrainian online retailer offering a broad and regularly updated selection of practical products for everyday life. Its catalogue includes home and kitchen goods, beauty and health items, garden and outdoor equipment, sports and leisure products, electronics and phone accessories, automotive goods, children’s products, and supplies for pets. The store also lists medical beds and walking aids. Featured products range from storage organizers, cleaning tools, and kitchen shelving to personal care items, toys, car accessories, and mobility-related products.

APRICE says its stock is kept in a dedicated warehouse with quality checks, and it offers a product guarantee and a 14-day money-back return period. Orders are delivered across Ukraine through Nova Poshta and Ukrposhta, with courier delivery available in Kyiv. Customers can pay cash to a Kyiv courier, by cashless payment, or by cash on delivery through the postal services. A call centre assists with product, payment, and delivery questions, and staff contact customers after an order to confirm a convenient delivery time.