Apsara Skin Care

Apsara Skin Care is a beauty brand that brings the principles of Ayurveda into contemporary skin and hair care. Founded by Sheetal Rawal, a scientist in human genetics, the company began with products she formulated using natural ingredients inspired by her Indian heritage and traditional Ayurvedic practices. Apsara describes its products as cruelty-free, vegan, and made without harsh chemicals, with a focus on time-tested ingredients and skin-friendly formulations.

The range includes facial cleansers, toners, serums, lotions, scrubs, masks, and products for the eyes, lips, and body, as well as hair oils, serums, and multi-step hair-care sets. Bestsellers include saffron-based brightening and night serums, an Ayurvedic vitamin C serum, and rosemary and amla hair treatments. Customers can also shop curated routines and sets for concerns such as acne, dryness, uneven skin tone, mature skin, and scalp health. Apsara offers a product quiz, educational articles, videos, and podcasts to help customers explore its products and routines. The brand also provides gift sets and e-gift cards, a rewards program, and referral credits.