AQUA Magazine is a business publication serving professionals in the spa and pool industries. It connects readers with nationwide news, practical business insights, product information and coverage of trends affecting pool and hot tub businesses. Its editorial coverage is organized around retail, service, construction, products, industry news and homeowner topics, helping professionals find material relevant to their work while also offering information for consumers.

The magazine reports on subjects such as business operations, local marketing, pool and spa design, wellness, sustainability, standards and industry awards. Its product coverage features launches and updates in areas including sanitizing, filtration, controllers and pool-cleaning tools. AQUA also publishes the AQUA Today email newsletter, offers a searchable buyer’s guide to manufacturers and suppliers, and maintains a content library of magazine stories organized by category. Additional resources include webinars, events, print issues and archives, along with PHTA news and sponsored industry content. Through advertising and local marketing services, AQUA provides promotional opportunities for businesses seeking to reach pool and spa professionals and related audiences.