The ARA Show is the largest international trade association for owners of equipment and event rental operations, as well as manufacturers and suppliers of rental equipment. Their central goal is to advance the equipment and event rental community, and they constantly work towards achieving this by supporting their members and providing various resources. The ARA offers networking opportunities, such as The ARA Show and Young Professionals Network events, that allow members to connect with the rental community throughout the year.

They also engage in government affairs, representing and advocating for their members at the state and federal levels. In terms of education, the ARA provides training programs and courses for a wide range of rental sectors, ensuring that their members have the knowledge and skills to run an efficient and safe operation. Additionally, the ARA offers resources like ARA Rentalytics, which provides financial planning and analysis reports, and human resources assistance.

By joining the ARA, members gain exclusive access to various benefits that can help them become more efficient and profitable. Overall, the ARA is committed to supporting the success of its members and the growth of the equipment and event rental industry