Archive helps global brands build and scale brand-owned resale businesses. Its platform supports companies seeking to turn resale into a growth channel that can strengthen customer loyalty, attract new shoppers, and generate revenue while offering more sustainable ways to buy. Archive names The North Face, lululemon, Peloton, and New Balance among the brands it serves.

The company offers solutions across resale, trade-in, take-back, warranty and repair, in-store resale, and resale logistics. Its products include branded recommerce sites, peer-to-peer marketplaces, resale point-of-sale tools, in-store and online trade-in, and a resale warehouse management system. Archive also provides a platform layer with a unified product catalog, dynamic pricing, analytics and insights, and Archive Intelligence.

Archive describes its system as flexible, data-driven, and powered by AI. Archive Intelligence is designed to automate manual tasks, support decision-making, and learn from transactions, products, and customer interactions. The company also shares case studies, resources, and guidance to help brands develop and operate resale programs.