Arclight is building a stablecoin-native advertising and settlement platform for the crypto media economy. Designed to connect crypto advertisers with video creators and publishers, it aims to serve audiences that may be difficult to reach through mainstream advertising platforms while giving crypto-focused media a way to earn from verified views.

Advertisers fund campaigns in USDC on Circle’s Arc Layer 1, and creators and embedders receive payment when a view is proven. Arclight describes its system as using zero-knowledge proofs to verify views privately, with safeguards intended to prevent repeat or fraudulent claims. Payments are designed to settle instantly and non-custodially, without tracking pixels or a central party holding campaign funds.

The platform also offers an embeddable software development kit for video players, campaign pricing by attention and assurance tier, and tools for splitting revenue. Its contracts are deployed and source-verified on the Arc testnet, where users can explore a live demo and on-chain settlement activity. Arclight serves advertisers seeking crypto-native audiences and media creators looking for per-view monetization.