Unclaimed brand
Explore Arctic Cat snowmobiles, ATVs and side-by-sides. Discover the latest models, technology, offers, owner resources and Arctic Cat dealers near you.
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#66BC29
Atlantis
102, 188, 41
95, 64, 45
46, 0, 78, 26
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#050505
Black
5, 5, 5
0, 0, 2
0, 0, 0, 98
Arctic Cat is an American brand that specializes in the production of snowmobiles, all-terrain vehicles (ATVs), and side-by-side vehicles. The company, currently owned by Textron Inc., has a rich history dating back to 1960 when it was founded in Thief River Falls, Minnesota. Arctic Cat started as a small snowmobile manufacturer and quickly gained popularity in the market due to its innovative design and high-performance machines.
In 1971, the company went public and expanded its product line to include ATVs. Over the years, Arctic Cat continued to introduce new technologies and became a leader in the recreational vehicle industry. The company's headquarters are located in Thief River Falls, Minnesota, where it operates a state-of-the-art manufacturing facility.
This facility houses research and development, engineering, and production operations. Arctic Cat's headquarters also serve as a center for customer support, marketing, and administrative functions. Arctic Cat offers a wide range of products to cater to different customer needs.
Its main product lines include snowmobiles, ATVs, and side-by-side vehicles. These vehicles are known for their durability, performance, and ability to navigate through challenging terrains. The company also produces accessories, clothing, and gear specifically designed for outdoor enthusiasts.
On a global scale, Arctic Cat has a strong presence in North America, Europe, and Asia. The company has established partnerships with distributors and dealerships in various countries to expand its reach. Notably, Arctic Cat has a joint venture with a Chinese company, Arctic Cat China, which focuses on manufacturing and distributing products in the Chinese market.
In terms of market position, Arctic Cat has faced fierce competition from other recreational vehicle manufacturers such as Polaris and Yamaha. However, the company has managed to maintain a significant market share, particularly in the snowmobile segment. Arctic Cat's commitment to innovation and quality has helped solidify its reputation among customers and enthusiasts.
In recent years, Arctic Cat has undergone some significant changes. In 2017, the company was acquired by Textron Inc., a diversified industrial conglomerate. This acquisition has allowed for strategic synergies and expanded resources, enabling Arctic Cat to further enhance its product offerings and operations.
Currently, Arctic Cat continues to introduce new models and technologies to meet the evolving demands of the market. The company strives to provide customers with exceptional vehicles and experiences that enable them to explore the great outdoors. As an industry leader, Arctic Cat remains focused on maintaining its position and driving growth in the global recreational vehicle market
Brand industry
Vehicles
Company type
Suggest company type
Year founded
Suggest founded year
Company size
1001-5000 employees
Snowmobiles
Utility side-by-sides
All-terrain vehicles
Youth ATVs
Snowmobile accessories
How do I download the Arctic Cat logo?
The Arctic Cat logo comes as a dark logo. Download as transparent PNG.
What does Arctic Cat's branding look like?
The Arctic Cat wordmark is a forward-leaning white italic logotype, often paired with a sharp leaping-cat silhouette that signals speed and motion. Across its range, condensed, heavy italic display lettering and cleaner supporting text sit with a black-and-white foundation, vivid lime green accents, and high-contrast photography of machines in rugged outdoor settings, arranged in bold, image-led compositions.
What are Arctic Cat's brand colors?
The Arctic Cat color palette uses the hex codes #66BC29, #FFFFFF and #050505.
The Arctic Cat name, logos and brand assets are trademarks of Arctic Cat and its affiliates. Brandfetch isn't affiliated with or endorsed by Arctic Cat. Their use is subject to Arctic Cat's brand guidelines.