Linkfire is a marketing platform that helps artists, record labels, podcasters, publishers, and other entertainment professionals connect audiences with their content. Trusted by major labels and more than 50,000 artists, the company brings promotional links, audience insights, and campaign tools together in one place.

Its Smart Links direct fans to music across streaming services and support new releases, pre-saves, artist biographies, podcasts, rewards, and ticket promotions. Customizable landing pages let creators gather releases, videos, tour dates, merchandise, and other destinations in a single branded experience, making it easier for fans to find what they want.

Linkfire also provides automation, analytics, and attribution tools to help customers understand audience journeys, assess campaign performance, and guide marketing decisions. Features are designed to support promotion at different stages, from building anticipation before a release to sharing it afterward and engaging fans over time. The platform serves individual artists as well as teams and organizations, with tools for managing links and campaigns.