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Hex Code
Color name
RGB
HSL
CMYK
#E71C22
Alizarin Crimson
231, 28, 34
358, 81, 51
0, 88, 85, 9
#800000
Maroon
128, 0, 0
0, 100, 25
0, 100, 100, 50
#FC9E2C
Sea Buckthorn
252, 158, 44
33, 97, 58
0, 37, 83, 1
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its mission is to connect millions of consumers with a vast array of brands and sellers, aspiring to serve 300 million customers by 2030. As a flagship of the Alibaba Group since 2016, Lazada capitalizes on advanced technology and robust logistics to enhance the shopping experience.
Lazada offers an extensive selection of products through its two main channels: LazMall, which features over 32,000 authentic local and international brands with guarantees on product authenticity and swift delivery, and Lazada Marketplace, providing retailers with easy access to millions of customers across diverse categories, including fashion, beauty, and home essentials. Additionally, Lazada supports cross-border trade, allowing Southeast Asian sellers to access international markets while offering a diverse range of global products. With a focus on secure payments and innovative solutions, Lazada is setting the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #E71C22, #800000 and #FC9E2C.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.