Armadillo Racing is a family-run racing supplier serving the Pacific Northwest motorsports community since 1983. Founded by Andy Collins, the business began by supplying AMSOIL and expanded to provide racing fuel and parts trackside. Today, Armadillo Racing offers products and support to racers through its online shop, phone orders, and presence at racing events.

Its catalog includes helmets, driving suits, seatbelts, car parts, safety equipment, competition plumbing, fuel and fueling accessories, lubricants, fasteners, radios, cameras, tools, and pit equipment, along with books, media, decals, and fanwear. The company also sells products from established racing brands and provides guidance to help customers choose suitable safety gear.

Beyond retail, Armadillo Racing connects the regional racing community through trackside service, racing news, a weekly email newsletter, videos, and an annual seminar featuring experienced racing professionals. The company serves a range of racing disciplines and emphasizes responsive customer support, practical advice, and access to parts when racers need them.