Armatik is an online beauty and personal-care retailer presenting its offering under the theme “the art of beauty.” Its store features cosmetics, fragrances, oral-care products, accessories, electrical beauty tools, and products for body, hair, skin, and eye and brow care. Shoppers can browse individual items, curated packs, new arrivals, trending products, and bestsellers from brands including KIKO Milano, Sheglam, The Ordinary, Gabrini, Voche, and Fulica. The range includes makeup such as mascara, concealer, and setting powder, as well as skincare serums, hair treatments, body lotions, and fragrance mists.

Armatik states that it guarantees product authenticity and offers secure online payment. The company provides fast delivery within Mashhad in under 72 hours and says it ships across Iran. Its customer-support team is described as available around the clock, seven days a week, and customers can track orders through Rubika. The website also offers a short online skin-type test, alongside beauty-related content through its academy, gallery, and magazine.