Ivana Berendika, originally from Serbia, pursued her passion for modeling and design after moving abroad at the age of eighteen. This journey led her to study at Parsons School of Design in New York City, where she honed her eclectic aesthetic. In September 2013, she launched her luxury jewelry brand, Arme de L'Amour, meaning "Weapon of Love" in French. The collection strikes a harmonious balance between modern design and traditional craftsmanship, featuring a variety of pieces that include rings, bracelets, necklaces, earrings, and body chains. Influenced by contemporary art and architecture, each item showcases Ivana's unique vision, with geometric patterns and ruffles that captivate the eye.

Initially available exclusively at Net-a-Porter, Arme de L'Amour has expanded its reach to renowned retailers like Bergdorf Goodman and Opening Ceremony while now embracing a direct-to-consumer model. The brand has gained acclaim in major fashion publications like Vogue and Elle, and its creations have been adorned by celebrities such as Rihanna and Kate Moss, appealing to fashionable women worldwide.