Arm Happy

The Secret of Happiness is a marriage agency based in Yerevan, Armenia, founded in 2009 by spouses Ilona Bagishyan and Arthur Tumanyan. Unlike a dating website, the agency offers a personal matchmaking service focused on helping people build lasting Armenian families. It reports having brought together more than 500 happy couples.

The process begins with registration and a personal conversation, during which staff learn about each client’s expectations for a future partner. The agency then shares a selection of potential matches from its extensive database, chosen to reflect those preferences. Clients can provide details about themselves and the qualities they seek, helping guide the matching process.

Privacy is a central feature: registration information is not visible to other website visitors and is used by the agency to support its work and contact clients. For people living outside Armenia, conversations can take place through Viber, WhatsApp, Telegram, or other communication channels.