AMOT
@armymuseums.org.uk
‘‘I am a firm believer in getting all museums to make a determined and sustained effort to do their best.’’
AMOT's Company Logos
AMOT's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E11212
Crimson
225, 18, 18
0, 85, 48
0, 92, 92, 12
#DED2B5
Bone
222, 210, 181
42, 38, 79
0, 5, 18, 13
#1A1A1A
Cod Gray
26, 26, 26
0, 0, 10
0, 0, 0, 90
About AMOT
**Brand Description: Army Museums Ogilby Trust (AMOT)**
Founded in 1954 by Colonel Robert Ogilby, the Army Museums Ogilby Trust (AMOT) serves as a vital advocate for the Regimental and Corps museums of the British Army. Comprising over 140 museums and collections, AMOT is dedicated to preserving military heritage through advocacy, funding, and specialized training. Its mission encompasses supporting Army museums, enhancing public understanding of their significance, and safeguarding the rich stories of military history.
AMOT provides invaluable resources, including grants for exhibitions and educational projects, and hosts annual conferences to foster collaboration among museum professionals. The establishment of The Ogilby Muster (TOM) digital archive, featuring millions of items from the First World War, underscores AMOT’s commitment to making military history accessible to the public. Upholding core values of dedication, inclusivity, and engagement, AMOT not only supports museums but also educates the wider community about the legacy of the British Army's service members and their contributions to history.
Brand industry
Science and Education
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