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Experience Manhattan living through a prism of light at ARO. Extraordinary Midtown West luxury apartments, conceived with innovative design and exceptional amenities. No-fee luxury one- to three-bedroom rentals available, along with an awe-inspiring four-bedroom duplex penthouse residence
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Hex Code
Color name
RGB
HSL
CMYK
#1F5FAF
Fun Blue
31, 95, 175
213, 70, 40
82, 46, 0, 31
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
ARO is a luxury rental apartment building in Midtown West, Manhattan, offering residents a distinctive way to experience city living. Located in Hell’s Kitchen, the over-60-story tower features a sculptural, curved design by award-winning architecture firm CetraRuddy. Its floor-to-ceiling windows bring in natural light and frame sweeping views of Manhattan, including Central Park, Columbus Circle, Midtown West, and Hell’s Kitchen.
The building offers no-fee rental residences, including one- to three-bedroom apartments and a four-bedroom duplex penthouse. Homes are designed with refined finishes and materials, combining style with everyday convenience. Residents have access to a 24-hour doorman and concierge, as well as 40,000 square feet of indoor and outdoor amenities. ARO also provides virtual tours for prospective renters and an online resident portal. The property is associated with Algin Management Co., LLC, which states its support for fair housing and equal opportunity principles. With its central location, distinctive architecture, and extensive amenities, ARO presents a modern residential option in Manhattan.
Brand industry
Business and Consumer Services
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How do I download the ARO logo?
The ARO logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are ARO's brand colors?
The ARO color palette uses the hex codes #1F5FAF, #000000 and #FFFFFF.
The ARO name, logos and brand assets are trademarks of ARO and its affiliates. Brandfetch isn't affiliated with or endorsed by ARO. Their use is subject to ARO's brand guidelines.
