Aroxa is a leading brand that specializes in providing professional taste panels with everything they need to set up, develop, and deploy their sensory evaluation processes. With a rich history dating back to 1989, Aroxa's founder, Dr. Bill Simpson, invented the world's first stabilized flavor standards while working at the Brewing Research Foundation in the UK.

Today, their flavor standards are used in over 170 countries to train tasters on individual and pure sensory compounds in the food and beverage industry. With over 20 years of experience and close to 2,000 production sites using their products and services, Aroxa has become a trusted name in the field. They offer an extensive range of flavor standards and have successfully selected, screened, trained, and validated more than 25,000 professional tasters using their certified flavor standards and sensory software.

Aroxa's vision is to keep up with the evolving world of food and beverages by continuously developing and introducing new flavors commonly found in the market. With their commitment to excellence, Aroxa is dedicated to helping food and beverage companies train, test, and assess taste panels for the best sensory experiences