Arrowfly is the new name for WTWH Media, a business-to-business (B2B) media and events company founded in 2006 that informs and influences key decision-makers and industry experts. Arrowfly is the B2B intelligence destination for professionals in the engineering, healthcare, food, retail, and hospitality sectors, delivering the reporting, insights, and connections that help decision-makers stay informed and move their industries forward. Headquartered in Cleveland, Ohio, the company describes its scale simply: One Company. 40+ Brands. Trusted Communities.

Arrowfly operates through three core industry networks, each combining journalism, events, and community. Its Engineering network reaches engineers and technical leaders through brands like Design World, EEWorld, Control Engineering, The Robot Report, Solar Power World, and Engineering.com, covering automation, robotics, electronic design, and renewable energy. Its Healthcare & Life Sciences network — spanning HealthLeaders, MassDevice, Pharmaceutical Processing World, the Aging Media Network, and Hospice News — covers the full continuum of care, from hospital strategy to medtech innovation and senior housing. Its Food, Retail & Hospitality network, including QSR, FSR, PMQ, CStore Decisions, and Club + Resort Business, serves restaurant operators, convenience store buyers, and hospitality leaders.

Beyond publishing, Arrowfly runs 40+ annual events — from executive exchanges to large-scale conferences like the Robotics Summit & Expo, DeviceTalks, and QSR Evolution Conference — where niche professionals connect and discover new solutions.

A key differentiator is Clara, Arrowfly's proprietary performance engine, which gives advertising partners real-time visibility into audience engagement, lead quality, and campaign ROI. This combination of trusted content, live events, and data-driven advertising tools positions Arrowfly as a full-service B2B media powerhouse across highly specialized industry verticals.