Arsel is a marketing platform built for the Saudi market, helping businesses communicate with customers through channels gathered in one place. Its services include email campaigns, SMS, WhatsApp messaging, and intelligent marketing automation designed to turn browsing activity into purchases. The platform offers Arabic-first features, including authentic right-to-left templates and a natural Arabic brand voice, alongside behavior-based customer journeys.

Businesses can manage campaigns, audiences, templates, and domains, then review engagement and campaign performance through analytics. Arsel serves e-commerce businesses, companies, enterprises, and developers, with plans for email and SMS and options to compare packages. The company says more than 100 brands trust its platform and that it sends over one million messages each month for businesses and organizations.

Arsel also offers a free account and free consultation booking. The service is provided by شركة اسس التفاعل لتقنية المعلومات, identified on the site as Arsel’s operating company. By combining campaign tools, automation, and performance insights, Arsel aims to make customer marketing more relevant and accessible for Arabic-speaking businesses