Unclaimed brand
Our merchandise and stories tap into the moments that define the fan experience and the culture of fan communities. We elevate these moments, big and small, that make sport so remarkable, and so meaningful, to so many people. We express this through the medium of art.
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Hex Code
Color name
RGB
HSL
CMYK
#2491C4
Curious Blue
36, 145, 196
199, 69, 45
82, 26, 0, 23
#A85E26
Paarl
168, 94, 38
26, 63, 40
0, 44, 77, 34
#DEA65C
Di Serria
222, 166, 92
34, 66, 62
0, 25, 59, 13
ART OF is a fan-led brand that celebrates the moments, traditions and communities that make sport meaningful. Since 2013, it has brought fan culture to life through art, merchandise and stories, with designs created for supporters and inspired by their connection to clubs and teams. The range includes clothing and accessories such as T-shirts, hoodies, sweats, outerwear and caps, alongside football shirts and prints and posters.
Its collections span Premier League and Championship clubs, other European and international teams, and American football, with products organised around teams, leagues and themed collections. ART OF also features collaborations, including an ART OF x Guinness collection, and recurring ranges such as its 90s collection and Pickles designs. New designs are added regularly, and the brand invites fans to help shape its future.
The website highlights tracked shipping, free UK delivery on orders over £70 and 30-day returns. ART OF describes itself as a family-run business and says more than 500,000 customers have supported the brand
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Licensed football club apparel
Football-moment graphic T-shirts
Retro football lifestyle wear
Football fan gifts
Sports merchandise collaborations
How do I download the Art Of logo?
The Art Of logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Art Of's branding look like?
The ART OF wordmark is a compact, stacked typographic mark, with “ART” set prominently above the smaller “OF” rather than paired with a separate emblem. Its visual world combines bold, condensed lettering and club-crest graphics with football-inspired illustrations and photography, using black and white as a frame for vivid team colours, strong red accents and clean, spacious product layouts.
What are Art Of's brand colors?
The Art Of color palette uses the hex codes #2491C4, #A85E26 and #DEA65C.
The Art Of name, logos and brand assets are trademarks of Art Of and its affiliates. Brandfetch isn't affiliated with or endorsed by Art Of. Their use is subject to Art Of's brand guidelines.
