Introducing "100 Things Every Designer Needs to Know About People," a must-have book for designers seeking to apply psychology and behavioral science to web, UX, and graphic design. Authored by Susan M. Weinschenk, a leader in behavioral science and CEO of The Team W, Inc., this guide combines research and real-life examples to provide essential insights for designing applications, software, websites, and visual products that resonate with how people think, decide, and behave.

With this book, you'll uncover answers to questions such as: What attracts and holds attention? What creates lasting memories? What motivates people? How does music make people feel? How do you design for decision-making? What is the optimal line length for text? Are certain fonts more effective than others? By designing to elicit responses from people, our goal is to inspire them to purchase, engage, or take action. Designing without understanding what drives people's actions is like navigating a new city without a map - the result is chaotic, confusing, and ineffective. Enhance the effectiveness of your designs by incorporating scientifically based examples of human behavior.

"Occasionally, a book appears that is so well written, researched, and designed that I cannot put it down. 100 Things Every Designer Needs to Know About People is such a gem!" - Lynne Cooke, Assistant Professor at Arizona State University