Developed with dental professionals and made in Germany, its products focus on supporting teeth, gums and the oral microbiome rather than relying on harsh whitening or masking ingredients. The brand’s approach pairs gentle morning care with overnight protection, using functional ingredients selected for specific purposes.

Its core range includes Sensitive White toothpaste, designed to help lift surface stains with papaya and pineapple enzymes and support enamel with nano-hydroxyapatite, without peroxide. Sensitive Protect is intended for evening use and for people with sensitive teeth; its formula includes arginine and fluoride. The wider range also features a tongue scraper, mouth spray, dental floss, mouth tapes and a sonic toothbrush. Artem highlights formulations that are vegan and free from SLS, alcohol and microplastics, and promotes a microbiome-conscious approach to oral hygiene. Products are available individually and in bundles, including a routine set with two toothpastes, a tongue scraper and a beauty bag.