KS Cross Stitch is a premium embroidery brand developed by Guangzhou Zhoutu (formerly Zhouyi) Arts and Crafts Co., Ltd., a company founded in Guangzhou in 2002. Specializing in cross-stitch, the company combines design development with detailed production processes and marketing management. Its collections cover large-format designs, landscapes, Chinese-style imagery, portraits, animals, flowers, cushions, car neck pillows, double-sided embroidery, and stitching accessories and fabric. Featured works include Rising Sun, Six-Foot Peonies, Qin, Chess, Calligraphy and Painting, Along the River During the Qingming Festival, Twelve Beauties, and Family Harmony and Prosperity. The brand also promotes new designs and has introduced diamond-painting products.

KS provides product information, embroidery guidance, retail and franchise support, including franchise procedures, training, and business resources. Customers can buy through its physical specialty stores, company-operated Tmall and JD.com flagship stores, and selected distributors. The company cautions shoppers about unrelated products using similar KS names and encourages verification through its official channels. This focus on authentic kits reflects the time and care invested in each handmade finished piece.