AIS is a groundbreaking brand at the forefront of the art world, with a mission to develop a universal standard for identifying artworks using decentralized identifiers (DIDs). Similar to ISBNs for books, AIS aims to establish DIDs as the go-to method for uniquely identifying and anchoring artwork information in the web 3.0 landscape. They are leveraging blockchain technology to ensure the unalterable storage of these identifiers in a distributed ledger and to enable the issuance of verifiable credentials.

As a not-for-profit initiative, AIS brings together a diverse consortium that spans the entire art ecosystem, including artists, art historians, curators, dealers, galleries, art-tech companies, museums, collectors, and more. Their collaborative efforts aim to attach a unique identifier to each artwork, revolutionizing the art world's standards and practices.

AIS is governed by a dedicated board and led by industry experts, ensuring transparency, accountability, and responsibility in their work. They prioritize inclusivity, sustainability, borderlessness, efficiency, and creativity in their operations, aiming to empower participants in the art ecosystem and foster positive change through the fusion of art and technology.

With a commitment to transparency and data sharing, AIS strives to create a trustworthy and valuable system that benefits both customers and stakeholders in the art industry.