ArtisanPride is an artisan-owned and managed producer company representing 250 member artisans in Channapatna, Karnataka, India. The brand brings traditional craftsmanship to contemporary families through handcrafted Channapatna toys, wooden accessories, home décor, gifts and educational products. Its range includes rattles, stackers, tops, puzzles, board games, push-and-pull toys, pretend-play figures, musical toys and build-and-play sets, as well as planters, vases, coasters, ornaments, keychains, jewellery and festive items. Products are organised for different ages and interests, with options intended to encourage skills such as coordination, sensory exploration, problem-solving, imagination and spatial awareness.

ArtisanPride combines heritage craft with shared facilities for design, training, innovation and technology support, alongside small manufacturing units based in artisan communities. This hub-and-spokes approach supports local production while helping preserve Channapatna’s craft traditions. The organisation also highlights its connection with MAYA, which has worked with Channapatna artisans on livelihoods and heritage craft for two decades. Through its online shop, ArtisanPride offers handcrafted products for children, families and homes, sharing the work of Karnataka’s skilled artisans with customers in India and beyond.